For its Business Performance Management initiative, Mercury Interactive made a smart choice… Quovera. Business objectives: Creation of a "customer master;" a unified view of the customer integrating data from Lawson, Seibel and Broadvision applications Development of a single interface for all customer activities - a basic requirement of 1-1 marketing and CRM The Mercury Interactive project required understanding the business requirements of various functional groups (finance, sales, marketing, support), development of enterprise architecture and data model, a phased implementation plan (with each phase no longer than 10-12 weeks) and then physical installation and implementation of NT Servers, Oracle database and Cognos analytical tools (IWR and PowerPlay). As a result of the result of the Quovera solution, Mercury Interactive has: Integrated, accurate and consistent data across its enterprise Up-to-date visibility of customer activities Developed web enabled, on-line customer-related analytics Improved profitability and increased revenues per customer and by product Reduced cost of sales, inventory, operations and support Increased operational efficiencies full case study