In an initiative to develop stronger customer relationships and improve loyalty, Cisco turned, once again, to its award-winning partner… Quovera. Business objectives: To integrate customer-related data throughout the enterprise To deploy a closed-loop sales and marketing function Prior to the design and implementation of Cisco's Customer Connect initiative, Cisco's customer data was spread across disparate legacy applications. Cisco needed a cross-functional architecture that integrated sales, marketing, finance, customer service and their channel organization. The sweeping initiative required a comprehensive, but non-invasive approach so developmental impact and maintenance costs were kept to a minimum. As a result of the result of the Quovera solution, Cisco: Better customer retention rates Improved profitability per customer Increased revenues per customer Decreased cost of sales Diminished cost of customer support full case study